Mitsui Fudosan Realty
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Message from Top Management

Yasuhiko Yamashiro
President and
Chief Executive Officer
Japan has entered an era of population decline as our society and economy mature at an accelerated pace. Yet the values and needs of our customers are increasingly diversifying, calling for higher level of service quality and adaptability. Now that the government’s housing policy has significantly changed direction, shifting its emphasis away from the flow of new developments and toward the stock of existing homes, we expect further expansion of the existing housing market. As a leading company serving Japan’s secondary market, it is crucial for us to constantly think proactively rather than reactively and act with a sense of urgency in order to satisfy our customers’ diversifying needs and to provide safety and security in transactions so that we can ensure our strong growth will continue. Also noteworthy is non-residential real estate market, which is expanding due to effective utilization of corporate real estate and growth in securitization business as well as investment demand in general. The booming East Asian region is the newest source of this upturn in such investment demand. We are determined to explore the opportunities these trends offer and turn them into successful businesses.

Another core business area is our parking lot operations and we are growing our Repark brand to meet the huge needs of both corporate and private customers by energetically implementing effective asset utilization strategies which can provide them with revenue stability. We see this as a growing business in urban areas where demand is particularly robust and will channel substantial efforts towards boosting the number of cars we can accommodate even further by improving the quality of our parking lots and raising the standard of our services. Our parking lot operations also provide a major contribution to social infrastructure by reducing on-street parking and enhancing road safety, helping to make our communities safe and secure. As Mitsui Fudosan Realty Co., Ltd. assumes a high degree of social responsibility in its business operations, our corporate goal is to establish parking lots which are both urban and eco-friendly. We are marshalling our resources toward reducing CO2 emissions by installing LED lighting and utilizing solar power generation from solar panels in our parking lots. In addition, we have begun to demonstrate a real commitment to car-sharing services, now drawing attention as a new form of transport infrastructure, through the utilization of our parking lot operations.

Today, Mitsui Fudosan Realty Co., Ltd. remains dedicated to consolidating and promoting the guiding corporate philosophy of Customer First we have embodied since our establishment. With justifiable pride, we shall continue to further strengthen the trust bestowed on us under the Mitsui brand over so many years and provide the high value-added services which satisfy our customers’ aspirations.

Yasuhiko Yamashiro
President and Chief Executive Officer
Mitsui Fudosan Realty Co., Ltd.

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